Answering ‘what’ a product does only deals with facts and figures. However, humans are wired to respond to an underlying idea or purpose.
By answering ‘why,’ or sharing the idea behind a product, people are naturally able to understand and connect to a product or service. This allows them to change their own behavior to rally in support of the product or service and eventually make a purchase.
What I really liked about this TED Talk was the immediate applications for the business world, especially as a manager. A true leader is someone we follow not because we have to but because we want to. So, to be a better leader, Simon explained that you have to inspire the people you manage and get them to care about your company’s mission too.
I highly recommend watching this TED Talk as it will help you reframe how you think about business and your relationships with key business stakeholders including employees, customers and colleagues.